The failure of a complaint handling process can have a major impact on an organization due to:
· Loss of revenue when customers leave
· Competitors use the source of the complaint to attract customers to their products
· Increased sales training and marketing expenditure to attract new customers
· Decreased profitability
There are several potential causes of failure in Complaint Handling and they can be grouped as:
People Factors
· Poor business skills training
· Lack of interpersonal skills
· Unclear objectives and time ...
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