Customer service sometimes goes overlooked by small businesses, due to the fact that most utilize the efforts of a very tightly-knit group of workers. Even if your business is small enough to where there is little to no chance of missing out on a single customer’s request, it is important to know how to get good feedback as a whole after their experience. This can either make or break future customer acquirement , due to the fact that many use online resources in order to determine whether they should decide to work with a particular company or service. The following are four ways to increase the effectiveness of your customer service endeavors for both your business and your customers.
Customer Review Sites
The first thing that should be implemented is the encouragement for your customers to leave positive reviews of their experience with your company. Unfortunately, there may be more motivation for one to leave negative feedback if they experienced troubles than for them to be inspired to publish positive information on their own. This is why it is a great idea to post links within your thank you emails to leading companies like: Open Tell Reviews.
Streamline Your Business With Customer Surveys
Another great idea is to offer your customers the ability to complete a survey of their experience in full. This will allow you to see how those that utilize your product or service are affected by your current manor of operation. This gives a bit on insight as to which corrections can be made on your end to make the customers come back again and again. It is a commonly-known fact that it costs much more to generate new customers than it does to keep ones that are already familiar with what you are offering.
Properly Train Your Staff
Even if your business consists of only a few counterparts, it is an optimal decision to get them all on the same page. Many times, customers find that their problems come from internal miss communication of company policies. Make sure that each teammate is brought up-to-date on all changes as they occur to alleviate this issue in the future. Company employee newsletters are an excellent way of accomplishing this.
Monitor Your Progress
After completing the above three methods, finalize your efforts by accumulating data based off original customer loss numbers and then retention. This will give you a depiction of how effective the efforts you are implementing are working. This also shows you where you may need to improve your customer service department.