Every day, thousands of businesses fail. Some of these businesses provided great products and terrific service. However, consumers never learned about them. To be successful, people need to be made aware of a business. Below are seven strategies you can use for spreading awareness of your new company.
Start a blog on a topic related to your business. For example, if you produce beauty products, a blog about make-up tips would be a great idea. Just make sure to forward your customers to your products without coming off as pushy. An exampled would be to do a tutorial of a certain prom or wedding makeup look using your specific products, if you like how the look turned out, they will want to try your products so they can get the same look. If you get creative a similar technique can be applied to almost any product or service.
2. Establish a Social Media Presence
Your business should certainly have a presence on the major social media sites like Facebook, Twitter and Instagram. This will allow you to network with customers you would have never reached otherwise and inform them of products and promotions. Social media is to be social, so don’t just post things about your business, make sure you are interacting with potential customers. If someone posts a question or complaint on you Facebook page, personally respond to them to either encourage them to become a customer or to resolve the issue.
3. Produce Online Videos
Viral videos are now a marketing strategy used by many cutting edge companies. You don’t necessarily need a huge budget for such a video. However, something that is simply witty or entertaining will suffice. If your video does go viral, you can certainly expect more traffic on your business’s website. These videos shouldn’t just be commericals you post on your page, you should make them either entertaining or informative. Connect with a local political issue in the news and relate it to your brand. Make it something people will be interesting in watching and sharing with their friends.
4. Offer Promotional Merchandise
You should also produce some merchandise to give out to your customers to help them spread the word. This could include things like t-shirts, baseball caps, calendars, bumper stickers and buttons from a marketing company. Not only do customers love receiving free gifts, but every time they use your products people will see your logo and might learn more about your business.
5. Produce Online Advertisements
Many companies use those rectangle shaped web advertisements because they work. However, make sure your advertising is still targeted. If your target demographic is males in their early 20’s, you should try to get your advertisements on gaming websites and forums for TV shows that audience watches. Advertisements can get expensive, so if you have a tighter budget start with social media and work your way to paid advertising.
Consider using sponsorships to increase awareness of your company. For example, sponsoring a charity event is a great way to produce some good press for your company while hopefully convincing more people to try your products or services. If you have a day where you offer to donate a percentage of sales to a certain charity, people who support that charity are more likely to come purchase your products because they share your values.
7. Traditional Advertising
Don’t overlook more traditional means of advertising including print ads, the radio and local television. If your business only exists in one brick and mortar location, these are some of the most effective means for reaching the residents of a specific community.
Overall, you need to make the effort to reach customers. Whether it’s online or in your local community, a person needs to be made aware of a company before that business will receive that person’s money. Start with a quality product and then back it up with great promotions and marketing!